Floïd is a Spanish brand that originated in Barcelona in 1932, when J.B. Cendrós, owner of the barbershop "Buenos Aires," developed an aftershave lotion designed to complete the shaving ritual with a sensation of freshness and well-being for the skin. From that original formula — alcoholic, tonic, enriched with botanical extracts — a brand identity has emerged that professional barbers around the world have adopted as a reference for traditional shaving. Today, Floïd is part of the Ludovico Martelli group, which also owns the Proraso brand, and its products are made in Italy, maintaining continuity with the Barcelona tradition.
The four Floïd products available in the catalog belong to the brand's men's grooming line: aftershave and shaving preparations that stand out for their aromatic fragrances — spicy notes, citrus, menthol, woods, and musk — and for the presence of plant extracts such as rosemary, thyme, lavender, and sage. These are formulas designed to complete the shaving ritual; for any doubts about compatibility with your skin, we invite you to consult the product label or reach out to your trusted pharmacist.
Scroll through the selection below to compare the available references and find the one that best suits your shaving habits.
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