Eylure

Eylure is a British brand founded in London in 1947 by brothers David and Eric Aylott, professional makeup artists active in the film industry. Dissatisfied with the materials available at the time, they developed their own false eyelashes, creating what is now considered the world's first commercial brand of artificial lashes. The name itself comes from the fusion of the English terms Eye and Allure, meaning "alluring eye." In the 1960s, the brand captured the general public's attention, combining professional use with everyday and mass application. Based in London with its own production, Eylure is now distributed in over seventy countries and is recognized as a leading brand in the false eyelash segment, holding a dominant market share in the UK. Among the innovations the brand claims to have pioneered are double-layer lashes, pre-glued strips, and magnetic lashes.

The Eylure Selection on OneBioShop

The three Eylure items available in our catalog fall within the brand's historical specialization: products for contouring and volumizing the gaze, designed for both those approaching false eyelashes for the first time and those seeking a practical solution for self-application. The range covers various styles and levels of intensity — from natural effects to more defined looks — and includes application accessories formulated to ensure hold and comfort during use. Before choosing, it is helpful to assess the shape of your eye and the desired result: the product sheets provide detailed information to guide you accurately.

Scroll through the selection below to compare the available references and find the one that best suits your needs: each sheet includes composition, usage instructions, and detailed images for an informed purchase.