Redken is an American professional haircare brand founded in 1960 by Paula Kent, a Hollywood actress, and chemist Jheri Redding: the name comes from the fusion of their last names. From the very beginning, the project was radically different from what existed on the market: the formulas were developed based on the chemical structure of hair, considered a protein filament with a naturally acidic pH ranging from 4.5 to 5.5. This scientific approach — summarized in the motto Powered by Science, Prescribed by Pros — led Redken to patent innovative protein technologies and distribute its products exclusively through professional salons. Today, the brand is part of the L'Oréal group (Professional Products division) and is present in over forty countries.
The 160 Redken references available in the catalog cover the entire hair routine: from daily cleansing to restructuring treatments, from coloring to styling and finishing products. The ranges are designed to meet specific needs — colored, damaged, fine, wavy, or rebellious hair — without generic solutions. Those looking for a starting point can consider their hair type and the type of treatment received (chemicals, heat, bleaching) to guide them towards the most suitable line. The brand's logic is modular: different products designed to work in synergy within the same routine.
Scroll through the complete selection to compare the available ranges and identify the products best suited to your needs: each product sheet includes ingredients, usage instructions, and guidelines for conscious use.
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